- Pursuit of Lifestyle Innovations that will enable people to live meaningfully.
- Build, manage and grow innovative lifestyle brands.
- Create a wealthy network of entrepreneurs within our organization.
- Own our own ecosystem of enablers that is fair, equitable and shared.
Our core values:
- Provide stand out of the crowd innovative products.
- Provide useful products
- Provide ethically produced products.
- Built: our brands are built organically or through acquisition.
- Manage: we manage all our brands for at least a year. This allows us to iron out all the kinks.
- Grow: we grow each brand to its full potential.
We invest heavily in 7 expertise so that we can build up a valuable brand portfolio and groom each brand to its fullest potential. Our expertise: software, IP, distribution, marketing, sales, education and operation excellence.