2 Ways we drive new products to the market.
1.0 Overview of approaches
| Method A | Method B |
| Kitchen Driven | Marketing Driven |
| Not deadline driven | Deadline drive (e.g. Xmas, CNY, Valentine’s) |
| Product inspired | Customer centric |
2.0 Description of approaches
| Kitchen Driven Methodology | Marketing Driven Methodology | |
| Step 1. Develop products |
Step 1. Market Research. Ask customer what they want. |
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| Step 2. Develop product | ||
| Step2. Taste test | Step 3. Taste Test | |
| Step 4. Modification | ||
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Step 3 / 5. Final Menu
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Step 4 / 6. Breakeven analysis. Number of Pax to make this work. |
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Step 5 / 7. Photo taking
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Step 6 / 8. Reviews
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Step 7 / 9. Marketing Collateral Development
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| Step 10. Promotion Design | ||
| Step 11. Maitre D briefing | ||
| Step 12. Information Dissemination through the following channels | ||
| WTF | Prints | Local Website | EDM | Social Media | Mobile Messaging | Calls |
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| Passive | Passive | Passive | Active | Passive | Active | Active |
| results uncertain depending on traffic | results uncertain depending internal customers | results uncertain | results uncertain | results uncertain | 30-50% response rate |
100% response rate. Yes / No / Maybe |
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