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Sales Marketing Competency Matrix

“Want to be successful in life, learn how to sell.”

In Lifvation, we are always on a look out for raw talent that we can train to become a level 1 business expert. Level 1’s are very rare, difficult to find and valuable. Level 4 & 5? Too many to really count. Any lucky person with a degree can be a level 4. Level 3 still abundant and usually they have around 6-7 years of professional sales experience.

 

Level 5

Entry

Level 4

Beginner

Level 3

Intermediate

Level 2

Advance

Level 1

Expert

Know how to move sales through the stages (1=canvass, 6=closure) x x x x
Product training x x x x x
Sales strategy

  • attack areas
  • Pegging targets to schedule
  • Promotions (discounts, +1)
  • Clearing out old stocks
  • Inventory management
x x x
Marketing strategy

  • Segmentation
  • Marketing collaterals
  • Channel marketing
  • Information dissemination
  • SEO
x x
Service recovery

 

x x
New Product Introduction (NPI) x
Supplier negotiation

  • price point
  • quota
x

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